Wow - the Bubba Rope is absolutely INCREDIBLE! We did some heavy snow bashing in the deep Colorado snow and I got my J10 on tons and 42's stuck BAD. Real bad. The tires were completely dug into the snow. It was sitting on the frame. My buddy in his little TJ pulled me out using my Ultimate Adventure Bubba Rope on the FIRST TRY!
I recommend to anyone who is 'wheeling go ahead and grab a Bubba Rope! It's as important to have 'wheeling as a High Lift jack and spare parts/tools.